Virtual Fashion Fridays with Mollie & Klarna

May 28, 2020

As part of the first Virtual Fashion Friday meet up hosted by Mollie in partnership with Klarna, Your Majesty was invited to talk about our recent opinion piece – State of Digital Fashion.

Since fashion brands are on the fast-track to pivot their businesses and make room for digital solutions, we highlight key insights and takeaways that this industry needs to pay attention to – introducing digital-only fashion as a redemptive alternative.

Watch the full video to learn more about the cultural forces like Animal Crossing that are fuelling the demand for a virtual world – a world that is the current state of being as most of our lives move online amidst COVID-19.

We discuss different ways for how the visual signals of fashion hold the attention of the experience economy and how fashion brands can lean into this need for self-expression in a more phygital future. From digital sampling that reduces the supply-chain costs and efforts to the first-ever digital-only fashion platform that invites your consumers to co-create their own virtual avatars – we dive into exploring what different digital-only solutions can look like and how brands can take the first step into this world.