Launching a new product line for the company that defined cross country skiing.


Workout Apparel · Campaign · Content

Rottefella is a skiing and activewear brand of Norwegian heritage. For nearly a century, they have used their deep knowledge of the outdoors to develop technology for active gear.

Our challenge was to showcase the many technical features of their new apparel collection while staying true to their outdoors legacy.

We developed a straightforward, scrolling narrative, mixing outdoor imagery and product photography. This highlights the many features such as wicking, support, and possible combinations between the different garments.

Garments are divided into sections, and in each the user is invited to dive deeper to explore a range of features, from garment properties to fine details in the designs.

Content creation

The endless combination of garments and features demanded a thoroughly planned and well-executed shoot for both digital and print collateral. This resulted in a large library of imagery, ranging from full-body shots to textile and feature closeups.


A new and exciting way to browse Rottefella’s new product line. An experience that works just as well on your phone or laptop, as with in-store fixtures.

Resulting in a 200% traffic increase to online store and introducing Rottefella’s active wear line to a international audience.

The project is nominated for Awwwards 'Site of The Year 2017'.


  • Brand Strategy
  • Collaborative Working Sessions
  • Content Strategy
  • Creative Strategy
  • Product Strategy
  • Prototyping & Validation
  • Research
  • Technical Strategy
  • UX Strategy
  • Workshop & Facilitation
  • Art Direction
  • Creative Direction
  • UI/UX Design
  • Visual Design
  • Front-end Development
  • Functional Prototyping
  • Localization
  • Systems Architecture
  • WebGL
  • Launch
  • Monitoring
  • Quality Assurance
  • Animation
  • Photography
  • Post Production